Harnessing AI for Ethical and Impactful Hyper-Personalized Marketing
Here’s a simple truth: consumers expect personalized, consistent, and timely interactions with brands. According to a McKinsey & Company survey, 71% of consumers anticipate personalized engageme
NRF 2025: Transforming the Retail Industry with Innovation and Insights
The National Retail Federation’s (NRF) 2025 Big Show, hosted in New York City from January 12-14, reaffirmed its role as the premier event for retailers worldwide. With over 6,200 brands, indust
University Leverages Contextual Targeting to Drive Applications
A leading U.S. university partnered with Digital Mouth to boost application submissions for its newly launched online degree program. Download the case study.
Industrial Manufacturer Leverages ABM Targeting to Influence Buying Committees
A globally diversified manufacturer partnered with Digital Mouth to launch a new product line among key aerospace accounts and airline industry manufacturers. Download the case study.
National Auto Parts Brand Drives In-Store Purchases with Addressable Media
An auto parts retailer partnered with Digital Mouth to drive in-store traffic and purchases across it’s national foot print. Download the case study.
Healthcare System Increases New Patient Appointments with Contextual Media
A nationally recognized healthcare system partnered with Digital Mouth to engage in-market consumers to increase new patient acquisition across various points of care. Download the case study.
Global Beauty Retailer Increases Online Sales with Programmatic Media
An emerging online beauty retailer partnered with Digital Mouth to reach new shoppers and improve advertising performance. Download the case study.
Start as We Mean to Go On: Deliver a Seamless Onboarding Experience
Explore our own best practices and formula for creating successful agency-client relationships. Download the client charter.
Immersive Media Experiences to Engage Consumers at Scale
Learn how to navigate the evolving needs and expectations of today’s hyper-connected, highly engaged consumers. Download the media guide.
Explore the Possibilities of B2B Digital Advertising
Learn how to shift digital media strategies to align with the expectations of modern B2B buyers. Download the media guide.
Deliver the Digital Shelf Experiences Customers Demand
DM Ecommerce empowers digital commerce brands to attract, engage, and convert customers through full funnel, multi-channel media strategies, while also fostering loyalty and driving sustainable growth
Digital Engagement across the Continuum of Care
DM Healthcare is an outcomes-driven media solution that builds audience trust, expands a brand’s reach and relevance, and ensures profitable growth across the continuum of care. Download the solutio
Redefine What’s Possible for Multi-Location Brands
DM Multi-Location is an all-in-one media solution that enables brands in all industries to drive local engagement and adoption while ensuring a consistent media experience across the geographic footpr
Unlock the Power of Your Marketing Data
Digital Mouth’s full-stack Data Experience Cloud removes complexity and places easy to use data science solutions at your fingertips, so you can get more impactful and predictive insights to manage
How Digital Advertising Can Shape Corporate and Personal Brand Reputation Management
In today’s interconnected and fast-paced digital age, a brand’s reputation is its most valuable currency. For corporations, a strong reputation translates to customer loyalty, market trust, an
Clearing the Air: Digital Media’s Zero-Carbon Future
The world is at a tipping point. With the climate crisis escalating at an alarming rate, every industry must contribute to achieving a sustainable, zero-carbon future. Media buying — often an overlo
Top 10 Developments for Paid Search Advertising in the Year Ahead
Paid search advertising has remained a cornerstone strategy for brands looking to capture intent-driven traffic and convert users into loyal customers, but the game is changing. Rapid advancements in
Predictive Media Optimization: Unlocking the Power of Future Insights
With consumers engaging across a multitude of platforms — social media, streaming services, websites, and mobile apps — understanding their behavior has become a complex yet critical task for bran
Advice to Brands: If You Can’t Measure It, Don’t Do It
In the fast-paced world of digital marketing, it is data, not content, that is king. Yet, collecting data is only part of the equation—knowing how to measure, interpret, and act on that data is what
Mastering Technology’s Practical Applications in Driving Brand Growth
The battle for consumer attention is more intense than ever. The sheer volume of content, ads, and information vying for space on our screens (and in our brains) can feel overwhelming, both for audien
The Importance of Strong Client-Agency Relationships in Driving Commercial Success
Strong client-agency relationships serve as the cornerstone of successful commercial partnerships. These relationships are not merely transactional partnerships but strategic alliances that, when nurt
Evaluating White-Label Media Partners: One Size Does Not Fit All
In a time where new agency conglomerates leapfrog the last record breaking merger, independent agencies face constant pressure to adapt to new trends, expand service offerings, and meet growing client
Agency of the Future: A New Operating Model
The advertising industry is experiencing a transformative era fueled by technological advancements, shifting consumer expectations, and evolving client demands.
Top Cookieless Advertising Solutions for a Privacy-First Era
The digital advertising landscape is in the middle of a seismic shift. As privacy concerns rise and third-party cookies face their impending demise, advertisers, agencies, and publishers are navigatin
A Reboot of Audience Targeting in the Wake of Increased Regulations
In the ever-evolving landscape of digital advertising, audience targeting remains one of the most critical components for driving results. Whether brands aim to raise awareness, generate leads, or dri
Why Brand Lift Studies Are the New Metric of Ad Success in B2B and B2C Industries
Here’s a simple fact: success is no longer measured solely by clicks, impressions, or sales conversions. While these metrics have their value, they fail to capture a critical dimension of market
The Future of Emerging Digital Media Channels: Trends, Innovations, and Opportunities
The digital media landscape is rapidly evolving, reshaping how people consume content, engage with brands, and interact with technology. Emerging digital media channels are transforming traditional pa
A Cookieless Future: How Advertisers Can Prepare & Thrive
The world of digital advertising is at a pivotal moment. For years, third-party cookies have served as the backbone of online marketing, powering ad personalization, targeting, and performance measure
Ensuring Brand Safety in a World of Near Limitless Content, Misinformation, and Bad Actors
The digital advertising ecosystem has revolutionized the way brands connect with their audiences, offering precision targeting, scalability, and data-driven insights. However, this transformation has
Maximizing AI Investments in Advertising: Beyond the Buzzwords
Artificial intelligence (AI) is no longer just a futuristic concept; it’s a powerful tool reshaping the advertising landscape. From optimizing campaigns to delivering personalized experiences, AI is
Why Brands Should Care About Incremental Measurement in Digital Advertising
Brands are under immense pressure to ensure that every dollar spent on marketing delivers measurable results. With economic headwinds pushing companies to scrutinize their advertising investments more
Drive Sustainable Growth by Focusing Relevant, Media Strategies on High-Value Customers
In an increasingly competitive landscape, brand marketers are pivoting from traditional volume-based strategies to value-centric approaches that emphasize attracting and retaining high-value customers
