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From Risk to ROI: How AI, Attention, and Ad Tech Are Redefining Brand Safety and Your Competitive Edge
With every passing day, new platforms emerge, consumer attention splinters, AI-generated content floods the ecosystem, and the stakes for brand integrity rise. In this environment, media quality and b

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Goodbye Clicks, Hello Conversations: How Generative AI Search Is Disrupting Digital Marketing — and What Brands Must Do Now
Search as we know it is undergoing a seismic transformation. For decades, traditional search engines like Google and Bing have been the cornerstone of how consumers discover, evaluate, and interact wi

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Control, Alt, Delete: How Digital Advertising is Rebooting the U.S. Political Landscape
In the past two decades, digital advertising has gone from a niche element of political campaigning to one of its central and most disruptive pillars. From targeted social media posts to programmatic