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A good relationship is built on trust and transparency, and that means being available when you need us. Digital Mouth team leaders are experts in their field, and we’re just a phone call away whenever you have a question or want to discuss your campaign plan and progress.

To learn more about Digital Mouth services, please contact:
Dominick Mariello
[email protected]

Mike DeLaura, Senior Digital Campaign Manager

Mike has more than 15 years of experience working in the digital services industry, with the past 11 specifically dedicated to online marketing. He has deep and varied experience working in the areas of paid search engine marketing (SEM), online display, online video, TrueView/YouTube, streaming audio, and connected TV (CTV) on platforms such as Google Ads (certified), Bing Ads, DoubleClick/Display & Video 360 (certified), The Trade Desk and TubeMogul. Mike has worked with hundreds of clients across the spectrum of verticals to help them exceed their online performance goals. He is a graduate of Villanova University, where he received a BS in Business Administration with concentrations in management information systems and marketing.

Kyle Donlon, Senior Digital Campaign Manager

Kyle has been with Digital Mouth Advertising since its inception and now serves as its Senior Digital Campaign Manager. As the head of our Social Media team, he has managed over $6 million of ad spend since his start, covering a wide array of business verticals, clients and ad objectives. Kyle is a hands-on manager who specializes in pixel tracking, lead generation, database management, and third-party platform integration. He graduated from North Carolina State University with a degree in Communications and a concentration in media, and has earned advertising certifications in Facebook and Google.

Dominick Mariello, Co-Founder and Managing Partner

Dominick has more than 10 years of experience as a marketing leader and media manager, having worked at such companies as LendingTree and 360i, where he managed media planning and buying for major brands like CapitalOne and Men’s Warehouse. As co-founder and managing partner of Digital Mouth, Dominick has guided the agency from its beginnings as a startup boutique into a thriving digital advertising business, managing over $20 million in media spend since its founding in 2011. He leads the sales, campaign, and account management teams, and spearheads the agency’s strategy and innovation initiatives, which have included a heavy focus on data and analytics, and the development of robust technological solutions for media planning and buying. Dominick earned a BS in Business Administration with a specialization in marketing from the Virginia Tech Pamplin College of Business.

Alicia Spain, Account Manager

Alicia’s career in digital marketing began when she relocated from Buffalo, NY, to Los Angeles, CA, where she held account manager positions at Revana Digital and Rubin and Postaer Associates, gaining a keen understanding of the digital advertising space. She has worked with clients in the development of digital and traditional brand strategies, and has performed deep dives into the competitive marketplace to identify new opportunities within partners or platforms. At Digital Mouth, she helps to manage the development, presentation, and negotiation of media plans, and manages the delivery and timing of integrated campaigns. Alicia earned her BS in Business Marketing from The State University of New York at Fredonia.

Michael Vucovich, Director of Data Science

Michael has spent more than 10 years helping all types of businesses maximize the value of available data. From assisting CitiGroup’s Global Anti-Money Laundering Group work with the FBI to catch terrorists, to developing groundbreaking healthcare predictive algorithms to help patients save money on prescription drugs, Michael established himself as an expert in the practical application of complex analysis. He is currently focused on leveraging recent gains in machine learning to improve digital marketing operations, while exposing the power of data science to a wider audience of potential users. Michael received a BA from Dartmouth College and a Master’s in Public Health from Emory University.

“Moving quickly and responsively, Digital Mouth has eased the struggle of navigating an ever-changing digital landscape by staying on top of new trends, making strategic recommendations, and ensuring optimal performance.”

– Brittany Pecue, Senior Media Buyer/Digital Strategist,
Diane Allen & Associates

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