Tag: Personalization

Harnessing AI for Ethical and Impactful Hyper-Personalized Marketing

Here’s a simple truth: consumers expect personalized, consistent, and timely interactions with brands. According to a McKinsey & Company survey, 71% of consumers anticipate personalized engageme

A Cookieless Future: How Advertisers Can Prepare & Thrive

The world of digital advertising is at a pivotal moment. For years, third-party cookies have served as the backbone of online marketing, powering ad personalization, targeting, and performance measure

Drive Sustainable Growth by Focusing Relevant, Media Strategies on High-Value Customers

In an increasingly competitive landscape, brand marketers are pivoting from traditional volume-based strategies to value-centric approaches that emphasize attracting and retaining high-value customers

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