Tag: Incremental Measurement

Why Brand Lift Studies Are the New Metric of Ad Success in B2B and B2C Industries

Here’s a simple fact: success is no longer measured solely by clicks, impressions, or sales conversions. While these metrics have their value, they fail to capture a critical dimension of market

Why Brands Should Care About Incremental Measurement in Digital Advertising

Brands are under immense pressure to ensure that every dollar spent on marketing delivers measurable results. With economic headwinds pushing companies to scrutinize their advertising investments more

Stay informed.

Provide your email address to receive regular insights, research, and news from Digital Mouth.

See anything interesting? Contact Us.

Ready to talk about current challenges or just window shopping? Get in touch here.

"*" indicates required fields

Signup to receive updates
By submitting this form, I authorize Digital Mouth to contact me regarding this inquiry or according to my choice to register for future communications. See our Privacy Policy for more detail or opt-out at any point using the unsubscribe link on any of our emails.

Stay in touch.

You’ll receive emails about Digital Mouth news, events, and free digital media resources. You can unsubscribe from these communications at any time. For more info, please review our Privacy Policy.

Headquarters:

©2024 Digital Mouth. All Rights Reserved.