Tag: Contextual Targeting

A Reboot of Audience Targeting in the Wake of Increased Regulations

In the ever-evolving landscape of digital advertising, audience targeting remains one of the most critical components for driving results. Whether brands aim to raise awareness, generate leads, or dri

A Cookieless Future: How Advertisers Can Prepare & Thrive

The world of digital advertising is at a pivotal moment. For years, third-party cookies have served as the backbone of online marketing, powering ad personalization, targeting, and performance measure

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