Leveraging Artificial Intelligence to Improve Your Marketing

Artificial Intelligence (AI) has made a significant impact in such a short time. Numerous industries are seeing the profound impact chatbots alone have had. AI has the potential to revolutionize businesses in various industries by enabling them to make data-driven decisions, automate tedious tasks, and deliver personalized experiences. Advertising and marketing professionals are increasingly relying on AI for its numerous benefits. With its ability to optimize ad targeting, placement, creative, audience segmentation, content creation – among others – AI presents exciting opportunities for the industry’s growth.

In this blog, we will discuss the rise of AI in advertising and marketing, and explore different applications of AI in business, including customer service and support, human resources, and more.

The Rise of AI in Advertising and Marketing

In recent times, AI technology has gained significant prominence due to its ability to transform virtually every aspect of modern-day life- notably even within the advertising and marketing space. With access to diverse types of AI tools available today- companies can advance their promotional efforts aiming for more significant customer outreach while actively influencing more conversions with ultimate business success being an achievable objective.

According to Statista, revenue of Ai in marketing is expected to jump from $27.4 billion in 2023 to $107.4 billion in 2028. The reason for this growth is clear – AI can help businesses and advertisers make sense of vast amounts of data and automate tedious and repetitive tasks.

AI’s Impact on Advertising

Gone are the days when marketers had to rely on intuition and guesswork to create their advertising campaigns. With AI, businesses can now make data-driven decisions that lead to better performance and ROI. Let’s explore how AI can help businesses in different areas of advertising:

Ad Creatives

Another critical area where AI can help businesses is ad creatives. AI-powered algorithms can analyze large amounts of data to determine the best combination of assets for different audiences. By creating more personalized ad creatives, businesses can increase engagement and conversion rates. 

For example, Google’s “Responsive Search Ads” tool can create multiple headlines and descriptions for ad creatives based on user data. This tool can help businesses generate more personalized ad creatives that resonate with their audience. These tools can also create image and video based creatives in bulk within minutes.

Ad Placement

AI can help businesses determine the best websites, social media platforms, and other channels to place their ads to reach their target audience. Additionally, AI can help businesses optimize their bids in real-time to ensure they get the best ROI.

For example, “Programmatic Advertising” is an AI-powered tool that can optimize ad placement and bidding in real-time. This tool can help businesses maximize their returns on advertising spend and drive better ROI.

Ad Targeting

Businesses are increasingly turning to AI for ad targeting purposes in advertising. With AIs ability to process and evaluate vast amounts of user behavioral data and other sources. 

Advertisers can effectively pinpoint their ideal audience while reducing advertisement spending and boosting conversion rates. For example, Facebook has an AI-powered tool called “Lookalike Audiences” that can analyze user data to help businesses identify potential customers who are similar to their existing customers. This tool can help businesses expand their customer base and increase their conversion rates.

AI’s Impact on Marketing

Like effective advertising techniques before it, artificial intelligence (AI) bears enormous potential for revolutionizing the realm of marketing altogether. The myriad benefits stemming from innovative AI-based tools and technologies empower companies to optimize their own respective campaigns – with precise targeting driving greater engagement among consumers along with increased profitability alike. Join us on an exploration into just what makes this application such a game-changer across so many facets within contemporary marketing practices today.

Audience Segmentation

AI can help businesses segment their audience based on various factors such as demographics, interests, and behavior. By creating more accurate audience segments, businesses can deliver more personalized experiences, increase engagement, and ultimately, drive more sales.

For example, Google’s “Customer Match” tool can help businesses upload their customer email lists and target them with personalized ads. This tool can help businesses create personalized experiences that resonate with their customers and drive more sales.

Predictive Analytics

Thanks to AIs’ advanced capabilities. Companies are now able to analyze data through predictive algorithms that reveal valuable information about customer behavior. This information includes identifying patterns for when clients may end their service or pinpointing which marketing approaches are most effective. With the use of predictive analytics companies can enhance their data driven decision making process leading them towards higher ROI outcomes while accurately addressing projected areas of concern.

Read more on our AI-powered tool that can help businesses analyze data to predict future customer behavior.

How Digital Mouth is leading the way

Digital Mouth has revolutionary  marketing tools through the development of AI, which enables predictive analytics, real-time data-driven decision-making and optimizations. With insights that can’t be found anywhere else, our machine learning tools receive daily updates from large datasets and continuously learn from the strategies of our expert team of platform-certified media buyers.


As a result of its ability to help businesses make data-driven decisions, automate time-consuming operations, and provide individualized experiences, AI has the potential to revolutionize the advertising world for all companies, regardless of industry. AI can improve ad targeting, ad creatives, ad placement, audience segmentation, content generation, and other aspects of marketing and advertising. If you’re interested in using AI to advance your company right away, get in touch with us to find out more about how we are setting the standard for marketing AI.