Digital Marketing Articles
June 6, 2023
Digital Advertising For Car Dealerships
By Camron Shoushtarian, Digital Campaign Manager
The internet has not only revolutionized the way consumers shop and browse cars but it has also changed the way dealerships advertise. Digital advertising has become an essential tool for car dealerships across the country. Long gone are the days of newspaper ads and TV commercials. Digital ads have continuously proven to be far cheaper and more efficient. Digital advertising offers a way to reach tailored and specific buyers and increase sales. Dealerships can now deliver personalized and relevant ads to potential buyers. Additionally, digital advertising offers a measurable and trackable way to evaluate the effectiveness of campaigns and optimize the campaigns for better results. In this post, we will explore the benefits of digital advertising for car sales and how it can be used effectively across a myriad of platforms.
Why should car dealerships be using digital advertising?
- Reach Buyers – Digital advertising helps car dealerships reach a larger audience of potential buyers compared to traditional advertising methods. Targeting specific audiences based on interests, demographics, and behavior, car dealerships can create highly targeted campaigns that reach users with a higher propensity to purchase.
- Cost Effective – Digital add are significantly more cost-effective than traditional advertising methods. Dealerships can create highly targeted campaigns with smaller budgets, which can generate more leads and sales than traditional advertising methods. This will result in a higher ROAS (return on ad spend).
- Measurable results – With Digital Advertising dealerships can measure the success of their campaigns and make tweaks in real-time. Dealerships can track key metrics such as impressions, clicks, and conversions, and adjust their campaigns accordingly to improve results.
- Personalization – Digital advertising allows car dealerships to create and test personalized ads that resonate with potential buyers. By targeting specific audiences with relevant messaging and creatives, car dealerships can create a stronger connection with potential buyers. Car dealerships can also alter promotions, inventory, creative at the push of a button
- Increased sales – Reaching more potential buyers and creating highly targeted campaigns, car dealerships can increase their sales and revenue. Digital advertising allows car dealerships to generate
Paid Search
Paid search is a unique form of digital advertising that allows car dealerships to reach buyers who are searching for their products or services on search engines like Google. By targeting keywords that are relevant to their dealership and cars, the dealership can show up at the top of search results page and attract market qualified leads. Paid search campaigns should be frequently optimized to improve metrics.
Paid Social
Social media advertising has become a large part of digital advertising in the automotive sales space. Social advertising allows car dealerships to reach potential buyers while they are active on social media platforms. By targeting audiences based on interests, demographics, and behaviors, car dealerships can use highly targeted ads that linger in the back of the mind of potential buyers.
Display
Display advertising allows car dealerships to reach buyers through visual ads that appear on websites and apps. Display ads can target audiences based on interests, demographics, and behavior. For example, your car dealerships can target individuals who have visited their website, who have built a car or those who have shown interest in purchasing a car from your competitors.
YouTube
YouTube is a great platform for reaching car buyers. Youtube can be an effective platform to showcase their inventory or highlight a promotion through video advertising. By targeting the right users, keywords and audiences on YouTube, dealerships can reach potential buyers.
CTV
Connected TV (CTV) advertising helps car dealerships to reach potential buyers through internet streaming TV services. CTV allows dealerships to use the same video spots they would on traditional television. To hit users who no longer watch traditional TV with the added benefit of being able to target based on demographics and behavior.
Partnering with a digital advertising agency can be the key to unlocking the full potential of your car dealership. Our team of experts can help you design and implement a tailored advertising strategy that will drive more potential buyers, increase sales, and ultimately grow your business. Don’t miss this opportunity to take your car dealership to the next level. Contact us today for a free media brief tailored for your dealership.