Digital Marketing Articles
October 25, 2022
Mastering the Art of B2B Digital Marketing
A common misconception of B2B marketing is the undue emphasis on lower-funnel strategies, stemming from the belief that B2B consumers possess a pre-existing knowledge of the industry tools or services at their disposal. This has resulted in a disproportionate focus on low funnel tactics. In fact many digital strategies stop after SEM and SEO. While it is undeniable that SEM is one of the best paid channels for B2B, according to Google “89% of B2B researchers use the internet during the B2B research process” so capturing these leads while they perform a search for a relevant product or service is inherently a very valuable way to make an impression on a B2B lead while they are in market for a service or product.
Approaching each B2B campaign requires a touch of finesse. Even when dealing with two seemingly similar companies, it is imperative to pay attention to the minutest of differences. B2B demands a tailored approach, ensuring that your message resonates and stands out in a crowded marketplace. B2B consumers are much more likely to focus on the small differentiations between competitors.
Our experience in the B2B arena has led us to uncover hidden gems, strategies that have translated into millions of dollars in sales for our clients. These approaches ensure that your ads reach the right audience that meet a stringent set of criteria. This precision in targeting ensures that every dollar spent is an investment towards attracting the highest quality leads, maximizing your return on investment and driving unparalleled success in your B2B campaigns.
For example, one tactic we often recommend is strategically presenting varied ads to users based on their exposure to your previous advertisements. This approach mirrors the natural progression of inquiries a potential customer might have at specific stages of the sales process. This allows us to effectively guide users through a tailored customer journey while simultaneously educating them about your product. Each creative piece is thoughtfully designed to address common questions that arise at particular points in the conversion funnel, ensuring a cohesive and informative experience.
Mastering the art of B2B digital media strategies requires a holistic approach. It demands a deep understanding of your audience, a tailored approach to advertising, and a commitment to guiding potential customers through a personalized journey. By doing so, you not only capture their attention but also foster trust and credibility, paving the way for successful conversions and long-term partnerships.
Discover how Digital Mouth has revolutionized B2B marketing for our clients, driving millions in sales and establishing long-term partnerships. Contact us today to learn more about our unique strategies and how we can tailor them to elevate your brand in the crowded B2B marketplace.
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