7 Digital Marketing Trends to Increase Traffic and Conversions
By Digital Mouth
With technology advancing at a lightning pace, digital marketing agencies need to catch up with the latest marketing trends in order not to be left behind. We share seven digital marketing trends to help you increase your traffic and conversion. Sit tight and boost your business revenue with these trends to get ahead of your competition!
Social Media Advertising
Almost all types of businesses across industries use social media to increase brand awareness, generate leads, and interact with their customers and potential clients. This trend is quickly gaining traction, thanks to social media companies providing businesses with product listings and advertising platforms.
Social media advertising has become an important tool for businesses to reach their target audience. Facebook, Instagram, TikTok, and other platforms allow companies to target users based on their interests, location, and other criteria on a platform that they are already spending their time on and integrating it into content that they are actively paying attention to. It also offers businesses the ability to track and measure results in real-time.
While not new, social media advertising is still effective in 2023. In fact, a study has found that a large percentage of users are influenced by what they see on social media when it comes to making purchasing decisions.
Influencer Marketing No Longer New
Influencer marketing has been around for some time – it’s a trend that will continue to keep pace into 2023 because marketers will either continue to keep engaging influencers or increase their investments.
Influencer marketing has become an alternative to traditional advertising in building brand awareness. But how does it work? By leveraging the influencer’s social media account to promote a particular brand to the target audience. A well-thought campaign can yield authentic engagements between the brand and its customers, fostering a special relationship and brand loyalty.
This strategy doesn’t only benefit the brand but the influencers, as well. So, if you think you need big money to work with celebrity influencers, think again. Most businesses engage micro-influencers and not just big-name a-list celebrities. Micro-influencers have a smaller following on social media but their content is more punchy due to a higher level of updates and engagements.
Artificial Intelligence and Paid Ads
AI has revolutionized the way companies use paid ads. By using AI-driven algorithms, companies can target specific audiences with more accuracy and relevance. This has made paid ads more effective and efficient, leading to increased ROI for companies.
The biggest trending technology topic at the end of 2022 was ChatGPT, and it has continued to generate buzz in 2023, joined recently by AI tool DALL-E. ChatGPT can generate texts based on prompts while DALL-E is a deep-learning model that generates images based on descriptions. Both AI tools went viral for the amazing ways they could create human-like articles and pictures. With their rich knowledge and capabilities, they can help anyone create books and illustrations as well as write blogs and emails. Both ChatGPT and DALL-E are great marketing tools for small businesses with tight budgets.
In the same vein, businesses can leverage Digital Mouth’s own proprietary tools, which allow for accurate campaign planning, data analysis, trend prediction, and media buyer alerts for optimization purposes.
Shorter Video Ads
Businesses should leverage video advertisements to successfully promote their products and services. Facebook and TikTok will remain the most cost-effective platforms to run their campaigns.
People’s attention span is getting shorter and shorter. That means video ads in 2023 are going to get shorter, too. If you want to grab the attention of your customers and not annoy them, your ads must be clear, concise, and creative.
Marketers need to think of ways to build brand awareness by creating viral-worthy videos and sending their message across in the shortest time possible.
Search Ads are a form of online advertising that are triggered by users’ search terms or queries. These ads appear as sponsored results at the top or bottom of the search engine results page. Search Ads allow businesses to target potential customers who are actively searching for the products or services they offer.
To use search ads effectively, it is vital to understand your target audience and their search habits. You should create ads that are tailored to the specific keywords they use when searching, and ensure that the ads you create are engaging and relevant to the user.
Additionally, you should take advantage of features such as remarketing and ad extensions to further increase your reach and engagement. Combining remarketing with targeted ad extensions allows you to maximize your reach, engagement, and conversions. By understanding your target audience, tailoring your ads to their search habits, and utilizing these powerful features, you can create a highly effective and impactful search advertising strategy.
Despite the increasing popularity of other digital advertising strategies, display ads remain a powerful tool for marketing. These ad types capture the attention of potential customers in a visually appealing way if they target the right audience.
To maximize results, consider using different types of display ads, including remarketing ads, personalized ads, and site-placed ads. Remarketing ads allow you to target users who have already interacted with your website or shown interest in your products or services. By re-engaging with these users, you increase the chances of conversions as they are already familiar with your brand.
On the other hand, personalized ads leverage user data and behavior to create customized ad experiences. By delivering content that aligns with users’ interests and preferences, personalized ads improve relevance and increase the likelihood of engagement. When users see ads that are tailored to their needs, they are more likely to pay attention and take the desired action.
Finally, Site-placed ads refer to advertisements that are directly placed on specific websites or platforms. This type of ad allows you to target audiences who are already interested in the content or context of the website they are visiting.
Shopping ads are best used for e-commerce businesses selling physical products. They can help drive traffic to product pages, increase sales, and boost brand visibility. Shopping ads can also be used to target customers who have already shown interest in your products.
How to use shopping ads effectively? Start by setting up your product feed, which includes all the information about your products. Then, create campaigns and ad groups for each product category and set your budget and targeting. Finally, monitor the performance of your shopping ads and adjust your campaigns as needed.
Now that you know all the top marketing trends for 2023, be sure to get the appropriate digital marketing tools and technology to run your campaign. Contact our team to learn the right strategies for your business.
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