Digital Marketing Articles
February 28, 2023
Running Ecommerce Ads Online
By Camron Shoushtarian, Digital Campaign Manager
In today’s digital age, having a successful e-commerce store requires more than just having great products and a beautiful website. To stand out from the competition and drive sales, you need to make sure your target audience can find your store.While there are many tactics you can leverage to achieve this goal, online advertising has proven numerous times to be one of the most effective.
Why Should I Run Ads for My Ecommerce Store?
The benefits to running online ads for an ecommerce store are tangible. If you operate an e-commerce store, increasing sales volume is probably one of your top goals. That’s where digital advertising comes in. By leveraging the power of big data, social media platforms, search engines and other tools, you can drive more traffic to your online business. The benefits of running online ads are numerous and can help you achieve your sales goals while reaching a wider audience.
- Cost-Effective: Online advertising is extremely cost-effective compared to other advertising methods. You can easily set a budget for your ads and only pay when someone clicks on or engages with the ad. This means you won’t waste money on ads that don’t generate results.
- Enhanced Visibility: When advertising online you can reach a wider audience and increase the number of eyeballs on your e-commerce store. By placing your ads where the most relevant user is you can reach potential customers who may never have found your store otherwise.
- Targeted Advertising: Online advertising allows you to target specific behaviors, interests, and demographics. This means you can ensure your ads show to people who are more likely to be interested in your products and have a higher propensity to purchase.
- Flexibility: digital advertising is wildly flexible. You can adjust your campaigns in real-time based on performance data and make thousands of adjustments. This means you can quickly make changes to your ads based on what is and what is not working.
- Measurable Results: You can easily track the performance of your ads and see metrics such as impressions, clicks, purchases, purchase volume, ROAS, and ROI. This allows you to make data-driven decisions to optimize your campaigns.
How Can I Start Running Ecommerce Ads?
Define Your Target Audience
Defining your target audience is the first and arguably most important step to creating effective advertising campaigns. You need to understand who the ideal customer is and what motivates them to make a purchase. Once we know our target audience, we can create ads that are personalized to them and encourage them to make a purchase. To build your target audience, we need to first create a buyer persona. This is a fictional portrayal of your ideal customer. You can create buyer personas using demographics,behaviors, interests, and other relevant factors. Once you have a buyer persona, you can use this to guide your advertising campaigns. If you’re targeting young adults, you may want to use platforms like Tiktok and Snapchat to reach them. If you’re targeting older adults, platforms like Facebook may be more relevant. You can also retarget people who have visited your e-commerce store and didn’t make a purchase, or that abandoned their cart. This will encourage users to complete their purchases. Another strategy is to target people who are similar to people who have completed a checkout, to do this you will just need an email or phone number and the platforms will algorithmically find users with similar interests.
Leverage Google Ads
Google Ads is another extremely cost effective platform for ecommerce clients. With Google Ads, you can create dynamic and targeted ads that will serve at the top of Google search results when people search for terms that are similar to your product. With Google Ads we can bid on Sales, or Sales/Cost also known as Return on Ad Spend. A great tactic on Google ads is to use the promotion extension. Doing so you can instill a sense of urgency and scarcity tactics to further encourage users to purchase your product. Using text when it’s true that says “Sale Ends Today” or “Limited Supplies Remaining” is often a good way to encourage customers to take action. Ecommerce business can also utilize Google Shopping Ads. Google Shopping is a powerful tool that allows shops to list their product directly within search. By listing products on Google Shopping, businesses can increase their visibility in search results and attract highly qualified traffic to their website.
Use Social Media Advertising
Social media platforms are extremely powerful and offer tools that can help you show your ads to your target audience. With these platforms, you can serve highly targeted ads based on demographics, behaviors, and interests. Each social platform has different best practices. For example, we have observed Facebook tends to work best with eye-catching creatives that grab people’s attention and offer a call to action. Whereas on Instagram, visually appealing images and relevant hashtags that appeal to your target audience.
Programmatic Display & Video
Programmatic advertising allows you to target curated audiences based on data-driven insights. For your store, programmatic advertising can be a effective way to reach potential customers and drive sales. By using the latest machine learning algorithms programmatic advertising can lead to even more sales than traditional display and video. Programmatic ads are an effective way to reach potential customers and generate more sales. Programmatic advertising can provide real-time metrics and insights into your campaign’s performance, allowing you to make decisions that optimize your advertising efforts. With programmatic advertising, you can improve your targeting and retargeting capabilities, increase brand awareness, and ultimately drive more revenue for your business. With the ability to bid on sales and calculate return on ad spend, Google Ads provides a unique opportunity for ecommerce businesses with the tools they need to drive more sales and increase their bottom line.
Connected TV
In recent years, there has been a dramatic increase in Connected TV (CTV) advertising, with more people switching from traditional TV in favor of streaming services. CTV advertising provides an unique opportunity to reach consumers in the places where they spend the majority of their time. Additionally, since CTV ads cannot be skipped, they tend to have one of the best recall rates.
Ready To Get Started?
Digital Mouth Advertising is a company with over 12 years in operation. Digital Mouth is an excellent choice for ecommerce clients who want to level up their online presence. With our utting-edge technologies and proprietary tools we are able to create effective campaigns that drive results. Our certified media buying experts have years of experience in paid media and are skilled on all the latest advertising techniques, ensuring that your campaigns are optimized for success.
We pride ourselves on our commitment to customer service. You will receive 24/7 access to reporting as well as a dedicated account executive to answer all of your questions. Your dedicated account executive will work closely with you to develop customized strategies that align with your goals.