Delivering on Data’s Promise of Predictable, Exponential Growth

Digital Mouth is democratizing data science, predictive AI, and other transformative technologies to deliver more effective media campaigns and greater ROI for brands without the headache and added costs.

WHAT WE DO

Technology

The Solution is Simple: Live Where Your Data Lives

The media landscape is frenetic and fragmented, and so are the data and technology solutions meant to help marketers navigate it. For most brands, this only adds to complexities and cost in a business environment keen to cutting expenses without clear, attributable ROI.

Our technology infrastructure is a fully managed service.

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Data Experience Cloud enables intuitive experiences underpinned by data science and a secure data foundation to deliver the most impactful and timely media campaigns.

Additional benefits include:

  • Seamlessly unify data across all channels
  • Align media spend on a single source of truth
  • Simplify complex martech architectures
  • Offers third-party integrations for activation
  • Deliver differentiated customer experiences
Easy to use, all-in-one measurement platform offers companies robust marketing analytics capabilities as a fully managed service at no additional cost.

Additional benefits include:

  • Drive ROI by assessing the impact of campaigns
  • Power actionable audience and campaign insights
  • Direct access to data without costly integrations
  • Unified reporting in real-time for holistic analysis
  • Allows for quicker, data-informed decisions
Turney data science solutions remove complexity and place more impactful insights at your fingertips to manage media strategy and optimize for greater ROI.

Additional benefits include:

  • Content personalization and recommendation
  • Analyze customer sentiment toward brands
  • Optimize ad inventory yield and conversions
  • Maximize audience engagement cross-channel
  • Enable rapid decision making at scale
Suite of predictive AI solutions ensure that experienced humans can leverage cutting edge tools to ensure hyper-complex campaigns are fully optimized at scale.

Additional benefits include:

  • Identify patterns and trends in audience behavior
  • Personalize media for high-value audiences
  • Optimize marketing mix and budget allocation
  • Prioritize leads based upon likelihood of conversion
  • Proactively predict customers at risk of churning
Purpose-built with government and industry data security compliance baked in, organizations can confidently store, process, and protect their most sensitive information.

Additional benefits include:

  • Privacy-preserving collaboration via data clean rooms
  • Enrich and share regulated, industry audience data
  • Data interoperability with partners and customers
  • Enterprise-grade data protection that scales
  • Compliance certifications: HIPAA, SOC2, FedRAMP

Data Experience Cloud

Unlock the Power of Customer Data with Experience Cloud

Connect all of your data – no matter where or what it is – and access your entire marketing ecosystem to make quicker, more informed decisions. Our cloud-native, Data Experience Cloud is all about speed, visibility, and action.

Digital Mouth Data Experience Cloud

Align marketing spend on a single source of truth

For too long, marketers have had to stitch together their single view of the customer, resulting in excess time and costs spent on manual efforts with minimal results that don’t scale – until now.
  • icon1 Deliver holistic insights faster with integrated customer and marketing data - in any format, from all sources, and across all channels - in near real time
  • icon2 Power end-to-end media strategies, launch personalized engagements across channels at scale, and measure and optimize the impact of campaigns
  • icon3 Bring a revenue focus to your data with more accurate conversion predictions right into your martech stack to activate stronger campaigns and drive more ROI
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Seamlessly unify data across all channels

Eliminate time-consuming and costly engineering projects with hundreds of ways to connect to different data sets whether it’s in the cloud, on-premise, in a flat file, or all of the above.
  • icon4 Seamlessly use unstructured, semi-structured and structured data together to get a complete view of your marketing ecosystem and media performance
  • icon5 Essential infrastructure to break down silos and enable the collaboration and connectivity needed for data-driven, digital media campaigns
  • icon6 Harness a fully managed, multi-cloud platform to minimize overhead, accelerate time to market and deliver differentiated media experiences
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Accelerate data security and governance at scale

Ensuring the security and confidentiality of your data is our number one priority. Our built-in security features meet the demands of enterprise security to protect your most sensitive data.
  • icon7 Quickly scale data access with personalized data permissions - all while maintaining governance policies, so trust is never compromised
  • icon8 Improve data quality and integrity, deliver enterprise- grade security, and ensure GDPR, HIPAA, SOC 1/2, and ISO compliance across your entire data ecosystem
  • icon9 Remove the technical barriers to governance by using existing governance rules from your third-party providers integrated within the data experience cloud
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Reporting & Analytics

Intuitive Analysis with our Interactive and Dynamic Dashboards

Brands are eager to implement advanced marketing analytics to become more data-driven, maximize customer lifetime value, increase sales, and reduce churn. But companies face several hurdles when trying to transition to advanced analytics, including siloed data and reliance on engineering resources, which make real-time decision making impossible.
Our easy-to-use, all-in-one reporting platform offers robust analytics capabilities as a managed service at no additional cost. Our dashboards are designed to:
  • Create a 360-degree view of customer data
  • Optimize the ROI of each touchpoint
  • Optimize campaigns across channels
  • Optimize personalization with data science
  • Foster cross-functional collaboration

Our dashboards also make it simple to:

Engage technical and business users

Digital Mouth provides both data scientists and business users with the insights they need. Data scientists get the power of our charts and dashboards to evaluate how models are performing. At the same time, they can create easy-to-use business-facing dashboards that provide the insights end users are asking for.

Leverage AI while minimizing risk

Access AI-powered data experiences that leverage our own proprietary AI and other public models without sacrificing flexibility or security, including Large Language Models (LLMs). Reducing platform sprawl allows users to take advantage of the power of AI with confidence and ease.

Discover conversational insights

Our users can interact with their data using natural language processing that analyzes text in order to ask questions and gain insights quickly from dashboards. This condenses lengthy information such as reports and feedback into concise summaries with less manual effort.
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Data Science

End-to-End Data Science Tools for Better Decision Making

Digital Mouth places easy-to-use data science solutions at your fingertips, so you can get more impactful and predictive insights to manage your media strategy and optimize for greater ROI.
We connect and transform data, build data science models, and visualize results to productize AI and data science into your marketing ecosystem.

Empower teams with predictive insights

Tap into machine learning insights that make predictions about how KPIs will change.

Cut through the noise to find clarity

Focus on the data that really makes an impact on your media strategy and drives conversions.

Enable rapid decision making at scale

Empower your marketing team to make faster, better data-driven business decisions.

Here are just a few challenges our data science solutions are currently solving for organizations.

Predict Customer Lifetime Value

Use machine learning to analyze the effect of price changes and other dynamics on products and services to predict demand, market penetration, and maximize sales.

KEY FEATURES:

  • Understand the media spend necessary to maintain or lift sales revenue once price increases are implemented in-market
  • Gain insight into customer motivations on purchasing decisions related to behavioral lifestyle and external factors that influence price acceptance
  • Influence product positioning based upon competitive differentiation and pricing strategies in specific market and customer segments

Analyze Brand Sentiment

Quickly understand how customers feel about your products or brand by analyzing data from online reviews, emails, social media, engagement, and more.

KEY FEATURES:

  • Decipher the emotional tone of a given text using a Natural Language Processing (NLP) algorithm and classify the text as positive, negative, or neutral
  • Identify which words or topics are commonly mentioned in your text data
  • Leverage insights to refine media campaign targeting and messaging to increase engagement, drive greater conversions, and boost brand performance

Predict Store Traffic from Ads

Leverage localized programmatic data to predict and measure media reach and effectiveness on in-store visits among your customers and those of competitors.

KEY FEATURES:

  • Recognize the true, store-level impact of your campaigns and see which locations drive the most traffic to help influence budget allocations for greater ROI
  • Gain a better understanding of which ads impact foot traffic performance most and use these insights to optimize for lifts in traffic and days it takes to visit a location
  • Identify relevant users with precision to implement location-based, predictive targeting

Decrease Customer Churn

Use data and predictive analytics to gain insight into and drive the impact on customer turnover through real-time media interactions along the customer journey.

KEY FEATURES:

  • Evaluate what characteristics and behaviors are associated with customer actions to reduce costs and intervene earlier to retain valuable customers
  • Identify at-risk customers and incorporate automated mechanisms for targeting
  • Segment customers and ICPs based upon expected customer longevity and develop loyalty campaigns to extend duration and lifetime value

Predict Customer Lifetime Value

Collect and analyze factors that may impact customer lifetime value, such as buying frequency, product type, digital behavior, customer characteristics, and more.

KEY FEATURES:

  • Prioritize media investment on customers that fit your ideal customer profile
  • Identify low revenue producing customers and target with relevant promotional offers
  • Create impactful, personalized media campaigns based upon consumption patterns

Predictive AI

The Convergence of Predictive AI and Media Impact

AI is only as powerful as the data connected to it — and we happen to access the most end-to-end, connected data stack in the world, opening up possibilities to deliver flexibility, security, and media value.

Predictive Media Solutions

Our suite of predictive AI solutions ensure that experienced humans can leverage cutting edge tools to ensure hyper-complex campaigns are fully optimized at scale.

Performance Matrix

Predict optimized media mix to meet acquisition, sales, or ROI goals

For any multi-location brand, capturing a real-time view of chain-wide performance is increasingly valuable for companies interested in attributing the health of multiple physical locations with specific media investment.
Performance Matrix directly attributes media performance to leading operational indicators of location success through sophisticated machine learning. It provides companies with the visibility needed to ask the right questions that lead to store or location health – no matter how it’s defined.
This includes the effect media performance and conversion optimization can have on location foot traffic, purchases, or reservations across the entirety of a multi-location brand.

Performance Matrix allows us to:

  • Compare media mix, visitor numbers, and conversion rates across locations
  • Visualize and attribute hyper tuned media performance to location revenues
  • Track location health with optimized media investment to better outcomes

Scenario Tester

Connect the What-Ifs to What-Nows

Fear of the unknown can be a powerful driver of some of the worst media investments.

Scenario Tester allows us to predict how changes in markets, consumer attitudes, product offerings, location, pricing, promotions, and competition could affect your media performance. By testing optimization strategies using multiple modeling sources, the tool prevents unnecessar spend on underwhelming opportunities.
More importantly, it demonstrates how media investments and non-media factors will affect business outcomes by easily creating “what-if” scenarios and their expected results – all at a +90% accuracy.

Scenario Tester allows us to:

  • Visualize reallocation of media spend across channels based upon budget decreases
  • Evaluate media effectiveness against new competitive products
  • Predict successful media conversions as prices to consumers increase

FootFlowTM Attribution

Predict how ad exposure drives in-store traffic

FootFlowTM allows for mobile-first advertising with store-level measurement and prediction across multiple campaign types, including display, video, native, and CTV, and allows for real-time campaign optimization. But it does more than just deliver ads to user devices.
It also attributes what targeted devices then visited a physical storefront, allowing brands to assess all aspects of campaigns to see which elements deliver the strongest performance with the highest conversion rates at the lowest cost per visit (CPV)
Visitation results are received from deterministic location data from 100% opted-in accurate SDK-derived location data from devices that have visited a location as a result of seeing an ad

Performance Matrix allows us to:

  • Compare media mix, visitor numbers, and conversion rates across locations
  • Visualize and attribute hyper tuned media performance to location revenues
  • Track location health with optimized media investment to better outcomes
We’re dreaming up new features and products for our clients all the time. So whether it’s ROI attribution, targeting, budget allocation, or location performance, our data science, AI/ML, and predictive models ensure you’re future proofed.
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TECH FORWARD MEDIA

Solving for Why: Achieving Greater ROAS with Data & AI

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Resources

Digital Insights:
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Does Attributable ROI Seem Like a Pipedream? Contact Us.

Data-driven decision making and easy-to-use technology tools should be accessible to all brands Get in touch here.

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