Unlock Audience Engagement with Uniquely Personalized Media Experiences

Digital Mouth’s media buying solutions leverage cross-channel capabilities and advanced targeting strategies to maximize ROI, delivering impactful results for campaigns of any size.

Four Phases of Media Execution

Our purpose-built capabilities and solutions are grounded in a belief that successful media execution requires breadth and experience across four foundational pillars:

Cross-Platform Capabilities

Omnichannel Media Experiences that Convert

Combining cross-channel capabilities with a full suite of targeting tactics, Digital Mouth’s media buying solutions are built for efficiency and delivering increased ROI for campaigns of all sizes.

Paid Search Advertising (SEM)

Target users based upon over 16 billion search events per month, each individually date and time stamped, from over 300 million users across search and vertical search engines. Connect with users who have also indicated interest for a particular product or service based on the exact word or phrase that a user searches for or reads and deliver ads across all device types.

Social Media Advertising

Enhance social media campaigns by activating privacy-compliant audiences seamlessly on social platforms. Third-party data marketplaces with nearly 200 available providers enhance known data with relevant information – demographic, contextual, behavior, or purchase-based factors – to reach audiences in meaningful ways.

Display Advertising

Engage your prospects and current customers meaningfully through audience-first, intent-based targeting. Serve ads based on searches and content consumption using retargeting and keyword contextual tactics. Or drive lower- funnel engagement through retargeting site visitors and creating conversion funnels with tag management.

Video Advertising

Deliver pre-roll, mid-roll, and in-banner video formats across in-app, mobile web, and desktop browser inventory types. Connect to 15+ ad exchanges to reach your target audiences through video inventory across 120,000+ websites and apps or extend to CTV and reach audiences in the comfort of their own home or anywhere video is streamed.

Connected TV Advertising

Powered by addressable, behavioral, and demographic audience targeting paired with the ability to reach both the big screen and small screens, it is the most effective and impactful way to deliver video creative to a specific audience with household-level precision across leading inventory and evergreen private marketplaces.

Audio Advertising

Engage listeners in an immersive environment through streaming and downloadable audio content, like podcasts, online radio, music, and more, expected to reach 1.5 billion digital listeners. Access top-tier audio publisher inventory, including Spotify, and deliver non-skippable audio ads to engaged audiences.

Mobile Advertising

Maximize performance by placing your ads directly in your audience’s hands – wherever they might be with in-app and mobile web inventory, leveraging geo-fencing with conversion zones for online and offline traffic optimization and reporting, event targeting to reach event attendees, and access to mobile-specific exchanges.

Native Advertising

Experience a response rate six times higher than traditional display ads with real-time native ad units tailored to match publishers’ content and design, delivering a more relevant user experience. With access to 30+ native integrations from a total of 40+ supply partners, we offer one of the highest levels of exposure among native advertisers.

YouTube Advertising

Leverage an all-in-one advertising solution to deliver your ads to a highly engaged audience on one of the internet’s most popular websites. Serve pre-roll, mid-roll, skippable, and non-skippable video ads to users based on demographic, in-market audiences, and affinity audiences. Additionally, serve YouTube banner and display ads alongside video content.

In-Game Advertising

Reach desirable gaming audiences in an emerging industry with highly viewable, brand safe ads in a user-positive context. This non-intrusive ad format blends seamlessly into gaming environments as forms of billboards, walls, and more. Available as non-clickable display or video ads on mobile and PC.

Digital Ad Inventory & Reach

Integrations with All Major Inventory Partners

Access to more than 350 exchanges, networks, and publishers with 100% verified ad inventory across native, display, video, mobile, social, connected TV, audio, and emerging channels.

50+

partnerships with the leading marketplaces for CTV, Video, Display and Native inventory

2K+

evergreen private marketplace deals with top web, app, and television programmers

Full-Funnel Targeting Tactics

Data-Driven Targeting Without Boundaries

Maximize campaign relevance at every point of engagement with interest and intent-based targeting along with access to robust, third party audience segments.

Target Element Categories

Digital Mouth’s Data Experience Cloud is built to ingest individual unstructured data elements to target highly personalized audiences, optimize campaigns, and report on performance.

Direct access to behavioral, mobile GPS, and offline data variables enables highly differentiated capabilities and industry-leading performance vs segment-dependent alternatives.

Proprietary Unstructured Data

Browser Behavior

Data tags across thousands of publisher websites, and a proprietary web crawler to collect PII-compliant page-level audience behavior.

Mobile / GPS Location

Proprietary DMP ingests billions of unstructured time- stamped GPS coordinates from 600k+ apps on mobile devices. Only SDK, verified wi-fi and actual GPS utilized.

First Party Data Activation

Tag Manager enables website URL-level audience retargeting. Addressable Geo-Fencing onboards first-party address-level activation at a 90%+ match rate.

Offline Addressable Data Activation

Addressable Audience Curation tool maps accurate demographic, financial, life event, and purchase history data to our proprietary address-level identity graph.

Third-Party Data Partners

Access third-party segments from the industry’s leading data providers, such as:

350,000+

segments

400+

data providers

Resources

Digital Insights:
Our Latest Thinking

Keep up with digital media trends and enhance your knowledge with our latest thinking and industry news.

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