Reshaping the Future of Digital Media to Drive Brand Relevance

Digital Mouth harnesses the power of the modern media landscape to implement consumer-first, digital media strategies that help you react and respond to evolving audience behaviors.

WHAT WE DO

Brand Media

Immersive Media Experiences that Supercharge Brand Growth

We are a media execution company focused on delivering compelling ad campaigns and media experiences to hyper connected, highly engaged audiences in innovative ways.

Here’s how we help brands like yours

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Reach relevant consumers at scale with our targeting tactics and consumer-centric strategies, to captivate audiences, old and new, while maximizing your ad spend

Related services include:

  • Data integration and activation
  • Interest and intent-based targeting
  • Customer segmentation strategy
  • Cross-channel audience engagement
  • Localized programmatic campaigns
Create digitally led, end-to-end media experiences for a seamless customer journey, enhancing engagement and conversions at every stage of the purchasing funnel

Related services include:

  • Personalized customer journey orchestration
  • End-to-end media experience design
  • Channel strategy and optimization
  • Omnichannel delivery model
  • Campaign workflows and automations
We navigate complexities like data privacy concerns, regulation, and media fragmentation, while delivering meaningful and evidence-based media solutions..

Related services include:

  • First-party data strategy and integration
  • Buyer persona and ICP research
  • Full-funnel audit and optimization
  • Customer acquisition and retention
  • AI-driven content experimentation
More accurate performance tracking throughout the customer journey to optimize budget allocation across the most effective channels for greater ROAS.

Related services include:

  • Data and technology architecture roadmap
  • Audience conversion path analysis
  • Cross-device and -channel data measurement
  • Multi-media mix modeling and optimization
  • Digital and offline ROAS model
We’re setting the pace for innovation in the industry by democratizing AI and predictive analytics for brands to deliver more effective media campaigns and greater ROI

Related services include:

  • Industry-specific media solutions
  • Proprietary targeting technologies
  • Data-driven campaign personalization
  • Verified emerging media inventories
  • Secure programmatic ad ecosystems
Make quicker, more informed decisions by connecting all of your data and accessing your entire marketing ecosystem with Data Experience Cloud.

Related services include:

  • Performance measurement and benchmarking
  • Interactive and dynamic dashboard reporting
  • End-to-end data science tools and models
  • AI-driven predictive planning and optimization
  • Enterprise-grade, secure data infrastructure

B2B vs. B2C

Crossing the Line: Best Practices for Successful B2B and B2C Brands

B2B buyer expectations are increasingly being influenced by their own digital consumer experiences. Our digital best practices and cutting-edge technology modernize omnichannel approaches and create distinct experiences to keep up with changing brand expectations and connect with relevant customers.

B2B

Brands

B2B sales involve longer cycles, higher prices, smaller audiences, and multiple decision makers, with purchases taking around 16.7 weeks to complete, contrasting with the faster, single-buyer decisions common in B2C.
Shifting digital media strategies to align with the expectations of B2B buyers along the decision journey is crucial to success.
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Best practices for B2B brands:

  • Aligning campaign types with business objectives in the sales funnel
  • Data-driven audience targeting options for B2B advertisers
  • Strategies for ABM targeting with programmatic media
  • Bring a revenue focus to analyzing the effectiveness of media buys

Where We Excel

Digital Mouth empowers B2B brands to drive measurable growth by aligning high-impact campaigns with key business objectives across the sales funnel. Our advanced targeting methods and scalable ABM programs deliver persona-relevant ads to key decision-makers when it matters most.

Advanced Targeting

Deterministic targeting enables marketers to reach over 100M B2B professionals with buying influence utilizing proprietary, third-party, and contextual data

Programmatic Advertising

Full-funnel strategies address the complexities of the buyer journey leveraging a multichannel approach across native, display, video, CTV, and audio channels

Scalable ABM Programs

Programmatic ad buying technology targets these high-value B2B professionals based on decision and buying roles with persona- relevant, high-value ads

Curated B2B Inventory

Leverage our inventory of publishers to reach high-value B2B audiences with more than 350 exchanges, networks, and publishers with 100% verified ad inventory

Actionable First-Party Data

Leverage first-party data from all brand interactions to personalize content and specific offers to accounts while improving data quality and privacy compliance

Campaign Optimization

Our Data Experience Cloud enables intuitive experiences and a secure data foundation to deliver the most impactful campaigns to customers and prospects

GET INNOVATIVE

Explore the Possibilties of B2B Digital Advertising

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B2C

Brands

In today’s digital landscape, B2C media should move consumers through the decision journey quickly. It’s all about meeting customers where they are, and making it easy to purchase.
Remember, consumers are in control whether the purchase is a well-thought-out, research- backed decision or a very sporadic and abrupt, emotion-based decision.
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Best practices for B2C brands:

  • Capture consumer interest with data- driven retargeting efforts
  • Ensure omnichannel campaigns are anchored by a mobile-first strategy
  • Personalize regular engagement with audiences to improve brand reputation
  • Ensure a holistic consumer experience throughout the entire purchasing journey

Where We Excel

Digital Mouth ensures consumer engagement for B2C brands with data-driven, consumer-focused media campaigns. Our expertise lies in capturing and retaining consumer interest through dynamic retargeting and a mobile-first, omnichannel approach that ensures every campaign connects seamlessly across all platforms.

Dynamic Retargeting

Access to over 16 billion monthly search events per month along with real-time behavioral activity and contextual signals to reach relevant consumers along their journeys

Omnichannel Execution

Best-in-class omnichannel execution based upon media consumption insights seamlessly connecting the dots of consumer interactions cross-channel

Emerging Programmatic

Experiment with emerging programmatic channels, like CTV, audio, in-game, and DOOH, to combat media fragmentation and allow for real-time optimization

FootFlowTM Attribution

Measure the offline impact of digital campaigns driving foot traffic among target audiences to actual brick-and-mortar store locations across any geography

Highest Quality Ad Ecosystem

Activate advertising campaigns using our curated market of audience-first, industry- specific inventory at scale within a safe and transparent advertising ecosystem

One Single View of the Consumer

Deliver holistic insights and predictive analytics faster with integrated consumer data - in any format, from all sources, and across all channels - in near real time

ENGAGE CONSUMERS

Create Immersive Media Experiences at Scale

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Solutions

First-to-Market Solutions to Propel Brands Forward

We blend cutting-edge technology and deep media expertise to develop new, evidence-based solutions designed to solve specific industry challenges in today’s complex media landscape. Check out some of our latest brand innovations.

CATEGORIES:

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Innovations

We’re Stewards of Your Brand - Today and Tomorrow.

We believe true brand stewardship and media innovation is not exclusive to engaging with audiences and acquiring customers, but also seeing around corners, to anticipate future trends and deliver the tools for sustainable long-term success.

CATEGORIES:

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Case Studies

Our Latest Work, Brand Successes

We seamlessly blend creative rigor with strategic precision to transform bold ideas into measurable growth across the customer journey. Our approach integrates media expertise, tech innovation, and data-driven insight, delivering smarter, more impactful solutions that solve our clients’ toughest business challenges.

National Auto Parts Retailer Drives Visits to Locations Across U.S. with Addressable & Conversion Zone Solutions

THE BRIEF

One of the nation’s largest auto parts retailers representing multiple brands and thousands of locations across the country partnered with Digital Mouth to drive in-store foot traffic to hundreds of retail locations.

THE SOLUTION

Highly localized targeting and programmatic media channels were used to create personalized campaigns for audiences seeking out their “local auto parts” store or online DIY content. Tactics included:
  • Addressable audience curation
  • Addressable geo-fencing
  • Conversion zones
  • Native programmatic media channels
Download the full case study

42K

Native Actions (in-store visits)

8K

Display Actions (in-store visits)

$2.61

Total Average CPSV

98.1%

Video Completion Rate

Top Tier Healthcare System Increases Patient Appointments with Contextual Targeting and Programmatic Media

THE BRIEF

A nationally recognized healthcare system partnered with Digital Mouth to engage consumers across its regional footprint to increase scheduled appointments across various points of care using precise, behavioral targeting.

THE SOLUTION

With a multitude of local care options and emerging digital health platforms to choose from, a programmatic media strategy was leveraged to serve targeted ads to consumers based upon relevant intent signals and consumption habits. Tactics included:
  • Predictive contextual targeting
  • Addressable audience targeting
  • Full-funnel programmatic ecosystem
  • Real-time optimization
Download the full case study

7K

Online Appointments Scheduled

2K

New Patients Acquired

$34

Total Average CPV

5.12%

Engagement Rate

Global Beauty Retailer Increases Online Sales with Contextual Targeting and Programmatic Media Solutions

THE BRIEF

An emerging online retailer in the global makeup and beauty industry partnered with Digital Mouth to reach new qualified shoppers and improve advertising performance using precise targeting methods and granular reporting.

THE SOLUTION

As more digital-first, beauty companies vie for the attention of consumers, a contextual programmatic strategy was leveraged to break through the noise and increase brand engagement and online sales. Tactics included:
  • Contextual Page AI targeting
  • Audience behavorial targeting
  • Native programmatic media channels
  • Transactional reporting and ROAS
Download the full case study

19K

Online Purchases

$1.25

Total Display CPSV

$1.2M

Online Revenue Generated

800%

Campaign ROAS

Nationally Recognized University Drives Online Applications with Keyword Contextual Search Retargeting and CTV

THE BRIEF

A leading U.S. university teamed up with Digital Mouth to boost application submissions for its new online college by targeting prospective students using intent signals from degree-related searches and consumption of relevant digital content.

THE SOLUTION

In a highly competitive market characterized by media saturation, a native media strategy was introduced to distribute highly targeted ads within seconds of relevant search behavior to increase student conversions. Tactics included:
  • Keyword contextual search retargeting
  • Household-level audience curation
  • Native programmatic and CTV media strategy
  • Real-time, automated campaign optimizations
Download the full case study

$113

Average CPA

95%

Video Completion Rate

72K

Unique Clicks

43K

Total User Actions

Industrial Manufacturer of Thermal Systems Leverages ABM Targeting to Influence Buying Committees across the Customer Journey

THE BRIEF

A globally diversified manufacturer of heavy industrials partnered with Digital Mouth to launch its new product line of thermal management systems among key aerospace and defense accounts and airline industry manufacturers.

THE SOLUTION

An ABM targeting and media strategy was leveraged to capture purchasing intent among buying committees and engage these audiences with product-driven content throughout their decision journey. Tactics included:
  • B2B contextual targeting
  • ABM deterministic targeting
  • Full-funnel, lead generation strategy
  • ABM measurement
Download the full case study

145%

Increase in Conversion Volume

1:51

Average Time on Site

201%

Brand Awareness Lift

$15.14

Average CPA

Resources

Digital Insights:
Our Latest Thinking

Keep up with digital media trends and enhance your knowledge with our latest thinking and industry news.

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Ready to Supercharge Brand Growth? Contact Us.

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