Capabilities

Digital Marketing Capabilities

Today, your clients prioritize digital media strategies to engage and convert more prospects into customers. That’s also why we’ve built our business on four cornerstones of capabilities you can customize and package to help your clients grow faster and dominate their competition.
 
These cornerstones are media planning, precision targeting, data and analytics, and executive reporting. In the past, agencies had to hire their experts or strike multiple agreements with multiple vendors to provide these essential capabilities.
 
Digital Mouth can provide you with a less expensive and more efficient option.

Marketer planning a campaign

Media Planning

We’re hungry for the numbers, and our complimentary media plan is just a taste of what’s to come.

We know that cross-channel, multi-platform media plans can turn prospects into customers. And with our help, your client’s media plan will reflect a deep understanding of the target audience segments and marketing goals.

To help you get the most from your media plan, we dig into the first-party data you may have while we give you access to over 1,000 third-party data providers and more than one million audience attributes. This helps you target micro-segments with tailored messaging that results in more effective campaigns.

Through data-driven media planning, your ad buys will produce immediate results.

Precision Targeting

Precision targeting is another powerful capability cornerstone. Digital Mouth provides you with precision targeting on every available medium and device. By leveraging data and analytics, we can target each ad to the right group of people, on the right channel and device, at the right time.

Here are a few examples, but there’s more where these came from:

  • Programmatic
  • Retargeting
  • Connected TV
  • Video
  • Mobile
  • Display
  • Audio
  • Paid Search
  • Paid Social
Animated reports
Reporting and observation

Data & Analytics

In a fast-evolving media landscape and the competition at your heels, we’ll help you anticipate what’s around the next corner.

You’ll give your clients a competitive edge when you leverage the power of data and analytics. As author Geoffrey Moore once said:

“Without big data analytics, companies are blind and deaf.”

Through data science, marketing agencies can now answer client questions like “what should my budget be for next year,” and “where should I spend my money?”
Our data science team provides a broad range of robust data and analytics capabilities such as:

  • Providing on-demand dashboard-based reporting with custom story-telling and granular views of your campaign performance.
  • Providing predictive analytical tools such as our Media Scenario Tester. This proprietary tool uses algorithms and AI to quickly test and evaluate multiple media scenarios and budget levels to arrive at the best options for your clients.
  • Evaluating your campaigns against broader client KPIs to leverage consumed data, polish existing data, and integrate.
  • Ensuring your campaigns are optimized and supervised by our digital media and data science teams using the best available tools.

Executive Reporting

Our sophisticated executive reporting gives your clients the insights they need to make informed business decisions. The reporting software presents easy-to-understand and elegant dashboards that consolidate, customize and optimize data so your clients can decisively act.

Consolidate

Real-time reports allow you to recommend changes to your clients more quickly. Through strategic APIs, all of our media channels and platforms are connected in one place, which saves you time.

Customize

Digital Mouth dashboards are highly customizable and interactive. You can see every channel, platform, audience, and ad, which results in a 360-degree view of every campaign’s performance.

Optimize

Using alerts, our dashboards detect and display emerging trends in data to help you quickly optimize media spending. Easily compare your data across all platforms and channels at any time.

Featured Articles

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Ready to level up your digital media capabilities with experts in data science, predictive analytics and cutting-edge tech?

Let’s Talk.

Learn more about Digital Mouth

We’re built different—we give brands a way to sink their teeth into real-time performance metrics and leverage data for their toughest programmatic and media challenges.

Regardless of your technology budget size and the number of clients and accounts you serve, we have many “secret powers” in the form of software platforms and digital tools that help your clients’ businesses prosper.

Why Digital Mouth? Contact us