Do you know where your audience is? In the rapidly evolving online environment, it's hard to keep in touch with you target audience, even when you know who they are. Fortunately, there is an ever-growing number of ways to reach your audience. The problem is that by the time you've figured out how to reach them efficiently, there's a good chance their behavior has changed. Customers are becoming more sophisticated Internet users. No longer do just advertising and Web sites get buyers' attention but rather a broad array of online resources. As consumers, they turn to family, friends, and other consumers for purchase input. To put this in perspective, 90 percent of consumers trust a recommendation from people they know, 70 percent trust consumer opinions [...]